How To Determine Social Media ROI For Social Media Marketing Campaigns (In...
The Return on Investment (ROI) of social media marketing (SMM) has been somewhat elusive since the beginning of the social web. This is partly due to the fact that the traffic and buzz that gets...
View ArticleHow Deep Should Social Media ROI Go for Social Marketing Campaigns?
For a company selling its products online, it can be pretty straightforward figuring out a social media marketing campaign’s ROI ‘at a minimum.’ In other words, linking social media metrics (e.g....
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Glean Valuable Social Media Insights By Monitoring & Comparing Data From The...
SWIX Analytics has a new feature which allows you to compare current and past social media data on any of the pods you’re monitoring, often revealing new insights for your social marketing campaigns....
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Setup Your Foursquare Venue And Monitor Check Ins To Support Your Social...
Another pair of metrics have found their way to SWIX Analytics dashboards across the world, and this time it’s all about Foursquare venues. As the owner of a venue, you can now track the total number...
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How To Create A Content Marketing Plan And Stick To It
Driving social media success comes down to one factor: CONTENT! Anyone can set up a Facebook Page or Twitter account, but that doesn’t guarantee online community growth, engagement or sales. Think of...
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Step By Step Guide To Translating Ad Clicks Into Sales for Better Social...
Online businesses are constantly looking for new and innovative ways to efficiently promote their products. Recently, the newest method has been through various types of social media marketing...
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As More Social Networks Emerge, How Do Brands Decide?
Back in the early days of social media, most brands only had to worry about engaging their communities on Facebook, Twitter and on their blog. As the social media and mobile apps craze has taken off,...
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Instagram Vs. Pinterest: Which Is Better For Your Brand?
As someone who uses Instagram and Pinterest on an almost daily basis, I’m well aware of the benefits they can have on brands. I really get a kick from peeking into the “behind the scenes” photos taken...
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When Do Social Media Marketers Start Caring About The ROI Of Their Campaigns?
Social media ROI isn’t a new subject, yet why does it take so long for some brands to realize that they should’ve been tracking their online marketing efforts from the very beginning? Isn’t all...
View ArticleIntroducing Twitter’s Vine, A Marketer’s (Potential) New Best Friend
As we predicted, user-generated video content has taken off in a big way in the New Year. January 25th marked the launch of Vine, a six second long video sharing service by social media giant Twitter....
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Marketing isn’t about making someone buy something – it’s about being there...
When you’re first assimilated into a social marketing function, whether it’s a large team or small, you’re often thrown right into a bunch of “activities.” We do content marketing, we make collateral,...
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Is Instagram a viable platform to drive social ecommerce sales?
How can one really know the value of an Instagram community? What some social marketers consider “the next big thing” for brands, is barely measurable. As Instagram starts to become an important piece...
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Social Media Marketing, Email Marketing and Superheroes
The summer of 2013 is slated to be one of the best ever for superheroes at the box office, with Iron Man 3, Man of Steel and The Wolverine hitting theaters across the globe. While these three...
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How To Conduct A Social Media Marketing Campaign Brainstorm
On an average day here at Source Metrics, I’m almost always helping clients generate ideas to create measurable social media marketing strategies. I have a chance to work with a range of different...
View ArticleSEO Basics & Social Media Marketing Go Hand in Hand when Selling Online
Search as a channel for e-commerce sales? It’s no secret that one of the quickest and most efficient ways to proactively find whatever product or service your heart desires these days, whether it’s a...
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Summer of Social: Marketing Campaigns We Loved this Season
It might be patio weather, but brands worldwide have dreamed up some serious social media marketing campaigns to leverage the sunny season. We’ve combed the web and made a list of three social...
View ArticleSocial Media ROI is a lot like Measuring ROI in Traditional Sales Channels
Measuring ROI is a Huge Challenge Across the Board! The landscape of sales and marketing is rapidly changing as our internet world develops and unfolds. Working various online sales and marketing gigs...
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How To Get People Talking About Your Product
When most people decide to start marketing an application they often focus on what features makes them better than their competition. When your marketing strategy is purely highlighting one’s “secret...
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Our Newest Case Study: In Store Social Media Conversions
Social Media has now become an integral part of integrated marketing strategies. With measurable results at the backbone of many of these marketing plans, being able to track conversions from social...
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Announcing Source Metrics In-store
Last November we announced the new Source Metrics Marketing platform. Our goal was to fully integrate data from social campaigns across all the functional areas of social marketing in a beautiful and...
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